Adobe Firefly AI Assistant Gets Major Updates, Integrated into More Creative Tools

Adobe is updating its Firefly AI assistant with new chops, and adding it to Premiere, Illustrator, InDesign and Frame.io.

The company has given the assistant new abilities to make brand kits, product videos, and storyboards . Plus, the Firefly app now lets users save whatever they’ve created as an element that can be used across projects.

In Premiere, users can use the AI assistant to sort assets into bins, batch-rename clips, identify interview questions and add markers. And in Illustrator, the assistant can do things like reorganize layers across a document or check for missing fonts.

Firefly is already usable with Express, Photoshop, and Acrobat, and is supported by ChatGPT, Claude and Copilot. Adobe said that it plans to add support for Google Gemini and Slack soon.

Adobe is slowly transforming Firefly to increasingly resemble Canva, at least when it comes to AI features, loading up the app with AI tools that can generate images, videos and storyboards. The company is now adding a new feature called Elements that can save AI-generated characters, objects and locations for later use.

Firefly is also getting a Projects feature that can store existing assets in one place, and share context. This could be useful for teams creating a video series or brand campaigns. Both of these features are currently available in a private beta.

The company said users can now describe a brand and its style, or upload existing collateral, in Firefly to have it generate a brand kit, complete with logos, brand identity and color palettes, or even generate product videos from photos. Users can also create storyboards to create videos.