AI-Labelled Job Postings Rapidly Increasing Across Europe, Spreading Beyond Tech

Jobs are evolving with some disappearing and others emerging. The internet previously brought a revolution in jobs but now it's the turn of artificial intelligence.

People are curious about the possible impact of AI on the future of jobs with many scared that it will take their jobs away.

While policymakers and experts discuss the role of AI in jobs, the share of AI-labelled postings is rising quickly. More importantly, the majority of AI-labelled jobs now sit outside technology occupations in major European economies, as per Indeed's data.

The adoption of AI tools has accelerated rapidly across Europe with 15% of people aged 16 to 74 in the EU using generative AI for work last year, according to Eurostat.

The shift began mainly in software and data jobs, but it has since spread to sales, HR, legal services, customer support and administrative roles.

This suggests that "AI-related skills, tasks and tools are becoming mainstream in the labour market," according to Pawel Adrjan, Director of Economic Research at Indeed.

The data of the global hiring platform shows how quickly this is happening as Indeed classifies a job title as "AI-labelled" when at least five postings under that label have AI in the employer's job title in a given calendar quarter.

Germany leads the way in AI job titles

For the first quarter of 2026, Germany led with 288 AI-labelled job titles, followed by the UK (160), France (138), the Netherlands (84) and Spain (81).

The growth is telling as in the first quarter of 2022, these figures were far smaller.

Germany rose from 72 to 288, Spain from 8 to 81, France from 35 to 138, the UK from 61 to 160, and the Netherlands from 21 to 84.

The share of AI job titles on the rise

These increasing figures are also reflected in the share of AI-labelled job titles in all job postings. As of Q1 2026, AI-labelled titles correspond to 4.2% of all titles in Germany. This was only 0.8% four years ago.

In France, 3.3% of all titles are AI-labelled, followed by the UK (2.7%). This is also above 2% in Spain (2.3%) and the Netherlands (2.2%).

As all these figures were below 1% in every country in 2022, even marginally smaller in some, as shown in the chart, the increase reflects a huge jump.

AI job titles spread far beyond tech roles

In four of the five European countries, more than half of all AI-labelled job titles are now beyond tech jobs.

Germany leads, with 59% of AI-labelled titles outside tech, closely followed by the Netherlands at 58%. In France and the UK, 54% of AI-touched job titles are now outside tech occupations.

Spain is the only exception. 64% of AI-labelled job titles still remain in tech roles, with 36% in non-tech.

“Employers are not only hiring AI specialists, but they are also adding AI to the titles of jobs where the use of AI tools is required – an indication of how AI is already reshaping jobs,” Adrjan wrote in his blog.

New non-tech job types have emerged. For example, in the UK, a sales executive posting seeks a "Solution Sales Executive - AI, Data and Analytics." A lecturer post is titled "Lecturer in Digital Business and AI."

Legal counsel roles now include "Legal Counsel, Privacy, Product & AI," while operations associate postings ask for an "Operations Specialist, AI Enablement."

In Germany, one HR manager posting looks for someone who can 'use AI in HR to increase efficiency.' In France, employers seek salespeople to sell AI products and solutions. In the Netherlands, postings call for marketing and advertising specialists who use AI.

"Including AI in the job title is a deliberate choice that likely means the employer considers AI as central to the role," Adrjan said.

Indeed emphasises that they focus on job titles rather than full job description text, because the main body of a posting can mention AI in many different contexts that aren't necessarily related to the role itself.