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CNBC US Markets21.5.2026Business4 Min. LesezeitUnited States

E.l.f. Beauty to Reverse Some Price Hikes Amid Slowing Demand

E.l.f. Beauty price adjustments consumer demand

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E.l.f. Beauty plans to reverse some price increases due to decreased demand, citing consumer sensitivity to higher costs amid economic pressures.

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E.l.f. Beauty is planning to walk back some of the tariff-fueled price increases it implemented less than a year ago after the retailer has seen a slide in demand that's ramped up in recent months as consumers contend with higher gas prices... (rest of the article preserved with paragraph breaks and quotation marks)

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