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TechCrunch30.4.2026TechnikUnited States

Instagram to Limit Reach of Accounts That Primarily Repost Others' Content

Policy expansion targets content aggregators, now applies to photos and carousels

instagram meta content policy

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Instagram announced it will no longer recommend accounts that regularly repost content they didn't create, expanding protections previously only applied to Reels to photos and carousels.
The Meta-owned platform aims to ensure original content creators receive proper credit and distribution.

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Instagram announced it will no longer recommend accounts that regularly repost content they didn't create, expanding protections previously only applied to Reels to photos and carousels. The Meta-owned platform aims to ensure original content creators receive proper credit and distribution.

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Instagram to Limit Reach of Accounts That Primarily Repost Others' Content

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