LVMH Sells Marc Jacobs Brand to WHP Global for Up to $1 Billion

LVMH has found a buyer for the Marc Jacobs brand, which is passing to US group WHP Global — a brand management company whose portfolio includes Vera Wang, G-Star and Toys 'R' Us.

After nearly 30 years with LVMH, Marc Jacobs has been acquired by WHP Global, the group headed by Bernard Arnault announced in a press release on Thursday.

The financial terms were not disclosed, though the transaction is believed to be worth between $850m (€726m) and $1bn (€854m), according to sources cited by the Wall Street Journal. The deal is expected to close before the end of the year.

WHP Global specialises in retail brand management and oversees a portfolio of around 15 labels, including Lotto, Vera Wang, G-Star and Toys 'R' Us. The group generates annual revenues of more than $8.5bn (€7.26bn).

Marc Jacobs stays on as creative director

Jacobs, 63, will continue in his role at the label.

"I remain committed to my role as creative director of Marc Jacobs International and look forward to this exciting new chapter," he said in an Instagram post.

Before dedicating himself exclusively to his own brand, the designer served as artistic director of Louis Vuitton — LVMH's flagship label — for 16 years.

Arnault paid tribute to Jacobs' "rare creativity and unique vision," adding that his "impact on the world of fashion is undeniable."

LVMH trims its portfolio

The Wall Street Journal had reported in July that LVMH was considering a sale, saying the group was in discussions with several potential buyers including Authentic Brands Group, owner of Reebok, and WHP Global, which was allied with holding company G-III.

The disposal is part of a broader pattern of portfolio rationalisation at LVMH. In September 2024, the group sold Off-White, the label founded in 2012 by Virgil Abloh — who served as artistic director of Louis Vuitton's men's collections before his death in 2021.

In January 2025, British designer Stella McCartney bought out LVMH's 49% minority stake in her company. A year later, the group sold its Duty Free Shops business in China to Beijing-based travel retail operator CTG Duty-Free.