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Engadget2.6.2026Technik

Meta prioritizes original content on Instagram, penalizes reposts

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Meta is updating Instagram's algorithm to boost original content and penalize accounts that repost content without significant edits.
The move targets aggregator accounts and aims to encourage higher-quality posts, though it acknowledges complexity for meme and fan accounts.

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Meta is updating Instagram's algorithm to boost original content and penalize accounts that repost content without significant edits. The move targets aggregator accounts and aims to encourage higher-quality posts, though it acknowledges complexity for meme and fan accounts.

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