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Mixue Faces Challenges in Mature Markets Like Japan and Hong Kong
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Chinese beverage chain Mixue is struggling in mature markets, with only four stores in Japan three years after launch and a significant closure rate in Hong Kong, indicating challenges beyond its value-for-money strategy.
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Chinese beverage chain Mixue is struggling in mature markets, with only four stores in Japan three years after launch and a significant closure rate in Hong Kong, indicating challenges beyond its value-for-money strategy.
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This article was originally published by SCMP Economy.
