TOI Sports29.04.2026SportIndia
No Broadcaster for 2026 FIFA World Cup in India as Deadline Looms
India, China and other South Asian nations face broadcast gap for tournament starting June 11
Auf einen Blick
- India, China, Malaysia, Thailand, Vietnam and Sri Lanka have no official broadcaster for the 2026 FIFA World Cup with less than two months to go.
- The 48-team tournament across USA, Canada and Mexico begins June 11.
- FIFA slashed asking price from $100 million to $35 million for India rights but no buyers emerged.
KI-generierte Zusammenfassung
Schriftgröße
India, China, Malaysia, Thailand, Vietnam and Sri Lanka have no official broadcaster for the 2026 FIFA World Cup with less than two months to go. The 48-team tournament across USA, Canada and Mexico begins June 11. FIFA slashed asking price from $100 million to $35 million for India rights but no buyers emerged. Key barriers include unfavorable match timings (12:30 am IST for most games), cricket dominance in advertising, and a strong US dollar. Industry experts say FIFA is not financially impacted as broadcast rights represent less than 1% of their $3.9 billion projected revenue.
Verwandte Themen
This article was originally published by TOI Sports.