South Korean food firms to target Southeast Asia at Thai food expo
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Major South Korean food companies including Nongshim, Samyang Foods, Binggrae, and Daesang will participate in the "Thaifex Anuga 2026" food expo in Bangkok, Thailand, from May 26-30 to expand their presence in the Southeast Asian market.
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Warum es wichtig ist
South Korean food companies are participating in the "Thaifex Anuga 2026" expo in Bangkok to target the Southeast Asian market. This expo is Asia's largest food exhibition, co-organized by Thailand's Department of International Trade Promotion and the Thai Chamber of Commerce, in partnership with Germany's Anuga.
South Korean food companies including Nongshim, Samyang Foods, Binggrae, and Daesang are participating in the "Thaifex Anuga 2026" food expo in Bangkok, Thailand, from May 26-30 (local time) to target the Southeast Asian market.
Thaifex Anuga is Asia's largest food exhibition, co-organized by the Department of International Trade Promotion (DITP) of the Thai Ministry of Commerce and the Thai Chamber of Commerce (TCC), in partnership with the German food expo Anuga. Last year, approximately 3,200 companies from 57 countries participated, attracting about 90,000 visitors.
Nongshim plans to focus on promoting strategic products such as "Shin Ramyun," "Shin Ramyun Tumbba," and "Shin Ramyun Kimchi Fried Noodles" at the expo.
On-site, they will offer tasting events for Shin Ramyun cooked with instant cookers, along with exhibitions of major products like Chapagetti, Neoguri, and Ansungtangmyun.
Samyang Foods has prepared an experiential booth under the concept of "Samyang Crave Lab," allowing visitors to experience the brand characteristics and concepts of "Buldak," "Maep," and "Tangel."
At the event, they will showcase representative products such as Buldak Fried Noodles, Carbo Buldak Fried Noodles, and Cheese Buldak Fried Noodles, alongside the new product "Swoy-sh Buldak" and various dishes using Buldak sauce, like canapés.
Binggrae will launch new "Banana Flavored Milk" flavors, Taro and Chestnut, in Thailand this year, and also introduce the "Melona" pistachio flavor. They plan to expand sales of Halal-certified products targeting Muslim markets in Indonesia, Malaysia, and other countries.
Daesang will operate a unified booth for its kimchi brand "Jongga," global food brand "Ofood," and Indonesian local brand "Mamasuka." They plan to target the Southeast Asian market with a focus on kimchi, seaweed, sauces, and ready-to-cook meals (HMR).
Food industry officials plan to increase brand awareness in the Southeast Asian market and accelerate the expansion of local distribution networks through this expo.
Worauf zu achten ist
KI-Ausblick — Möglichkeiten, keine Fakten
Increased brand awareness and market share for participating South Korean food companies in Southeast Asia.
Wahrscheinlich · Mittelfristig
Establishment of new distribution channels and partnerships for the companies in the region.
Möglich · Mittelfristig
Successful launch and adoption of new product flavors and Halal-certified items in target markets.
Wahrscheinlich · Mittelfristig
Offene Fragen
- What specific sales targets have the companies set for this expo?
- What are the expected outcomes in terms of new distribution partnerships?
- How will the companies adapt their strategies based on market feedback from the expo?
- What is the competitive landscape like for these products in Southeast Asia?
