Uber partners with JSW Group to boost electric mobility in India

Ride-hailing platform Uber on Wednesday said it has entered into a partnership with JSW Group to jointly develop and deploy electric vehicles tailored for India’s fast-growing ride-hailing segment, marking another push towards accelerating EV adoption in the country.

The agreement, announced through a joint statement by the two companies, aims to create locally relevant EV solutions designed specifically for Indian operating conditions and customer requirements. Financial details of the arrangement were not disclosed.

The memorandum of understanding (MoU) was signed in Mumbai last week between Parth Jindal of JSW Group and Uber Chief Executive Officer Dara Khosrowshahi at the conglomerate’s headquarters.

Under the partnership, Uber and JSW Green Mobility — a wholly-owned subsidiary of JSW Group — will explore opportunities to manufacture and scale electric mobility solutions suited for deployment on Uber’s platform across multiple vehicle categories. The companies said the focus would remain on developing EVs that meet the pricing and performance expectations of Indian consumers and commercial operators.

The move comes at a time when India’s shared mobility sector is witnessing a gradual transition towards cleaner fuel technologies amid rising government emphasis on sustainability and carbon reduction targets. The companies said the collaboration aligns with India’s broader net-zero ambitions and is expected to support the expansion of electric mobility in urban transportation networks.

Uber has been steadily increasing its investments in electric mobility initiatives in India through tie-ups with automakers, fleet operators and charging ecosystem players. The company has previously partnered with several EV fleet providers to increase the number of electric cars and two-wheelers available on its platform, particularly in major metropolitan markets where demand for sustainable mobility services has been rising.

The latest agreement also complements the expansion strategy of JSW MG Motor, the joint venture between China’s SAIC Motor and JSW Group. The company had earlier announced plans to invest as much as $440 million to expand its manufacturing operations in India and introduce new hybrid as well as electric vehicle models in the domestic market.

Industry data shows that electric vehicles accounted for 7.29% of total passenger vehicle sales in India during the third quarter of FY26. Adoption, however, continues to be driven largely by electric two-wheelers and three-wheelers, which together contribute the bulk of EV volumes in the country due to lower ownership costs and growing charging accessibility.

Analysts tracking the mobility sector say partnerships between ride-hailing firms and automobile manufacturers are becoming increasingly important as companies look to reduce operating costs, improve fleet efficiency and comply with tightening environmental norms. Fleet electrification is also expected to gain momentum as battery prices decline and charging infrastructure expands across urban centres.

The companies said the partnership would evolve in line with the changing requirements of India’s mobility ecosystem and focus on scaling localised EV offerings for commercial usage.