Arama motorlarının yapay zeka destekli hale gelmesiyle GEO ajansları öne çıkıyor. Markaların ChatGPT, Gemini gibi platformlarda görünürlüğünü artıran bu ajanslar, içerik, teknik yapı ve otorite sinyallerini optimize ediyor. Crabs Media, WebFX, NP Digital gibi firmalar bu alanda liderlik ediyor.
A Munich court ruled Google can be held liable for incorrect answers generated by its AI Overview feature, rejecting the company's defense that it was not responsible for third-party content. The court found the AI's summaries constitute independent statements, not mere links, and ordered Google to stop spreading false claims.
A German court ruled Google liable for false statements in its AI Overviews, stating the tool makes "independent, new, and substantive statements" and that publishers' interest in removing false information outweighs Google's commercial speech rights.
A German court has ruled Google directly liable for false information spread by its AI Overviews, stating it's not protected by existing search engine laws. The AI's own content creation makes it an infringer, not just a referrer.
Google is testing a new opt-out feature in Search Console allowing website owners to control whether their content appears in AI Overviews. This move, prompted by publisher feedback and regulatory pressure from the CMA, aims to give owners more control and negotiation power.
UK regulators have ordered Google to provide clearer attributions and links to publisher content in its AI-generated search features and allow publishers to opt out of these features. Google has nine months to comply.
UK users of Google can now opt out of the company's AI Overviews feature, following a decision by the Competition and Markets Authority (CMA). The ruling aims to protect consumers and give content creators more control over how their material is used by AI.
The UK's Competition and Markets Authority (CMA) will require Google to grant publishers more control over how their content is used in AI-generated search results, aiming for fair treatment and transparency.
The UK's Competition and Markets Authority (CMA) has mandated Google to grant publishers greater control over how their content is used in AI-generated search results. This move aims to ensure fair treatment, transparency, and choice for businesses and consumers, and strengthen publishers' negotiating positions.
UK's Competition and Markets Authority (CMA) announced new conduct requirements for Google's search services, including an AI opt-out for publishers to prevent their content from training AI models and powering search summaries. Google must also ensure proper attribution for publisher content in AI-generated results.
UK publishers can now opt out of appearing in Google's AI Overviews, the Competition and Markets Authority (CMA) announced. This move aims to strengthen publishers' negotiation power with Google for content deals and requires clear attribution for content used in AI results.
Google's AI Overviews are facing criticism for presenting corporate PR as factual summaries, particularly for companies with controversial histories like Philip Morris International. Experts argue these AI summaries lack crucial context and can be misleading.
Google's AI Overviews are facing criticism for presenting corporate public relations material as factual summaries, particularly for companies with controversial histories like Philip Morris International. Experts argue this misleads users by omitting negative information and promoting a favorable company image.
Google Search is undergoing its first major overhaul in 25 years, integrating Gemini AI to provide instant summaries, chatbot interactions, and dynamically generated pages, significantly reducing reliance on traditional links. This shift aims to answer complex questions and automate tasks, though concerns about accuracy and the impact on web publishers remain.
Google Search's AI Overview mistakenly interpreted search queries like "ignore" and "disregard" as commands, responding with "Understood. I will disregard this instruction." instead of definitions. This issue, similar to prompt injection, was observed on Google.com and in Japanese searches for "無視して". The problem with "disregard" was later resolved with news reports.
Google's new AI-focused search experience is displaying blank AI Overviews for keywords like "disregard" and "stop," instead of definitions. Users and publications have reported the issue, which Engadget staff could replicate.
Google is overhauling its search engine with AI Overviews and conversational AI, a move criticized by users as intrusive. This has led to a resurgence of interest in alternative search engines like Kagi, DuckDuckGo, Startpage, &udm=14, Brave, and Ecosia, which offer varying degrees of ad-free and AI-free experiences.
Google updated its spam policy to mark attempts to "manipulate" its AI model in search results as spam, including results in AI Overview or AI Mode in Search, as Search Engine Land reports: "In the context of Google Search, spam refers to techniques used to deceive users or manipulate our Search systems into featuring content […]
Google's AI search will start citing its sources in several new ways.
L'AgCom ha chiesto alla Commissione europea una valutazione sui servizi AI Overviews e AI Mode di Google, segnalati dalla Fieg per i danni causati all'editoria giornalistica professionale italiana. Gli editori denunciano una significativa riduzione della visibilità dei contenuti editoriali che mette a rischio la sostenibilità economica e il pluralismo delle fonti, oltre al rischio di allucinazioni senza possibilità di verifica delle fonti.
Google is exploring the integration of advertisements into its Gemini AI app, following successful testing in AI Mode for Search. The company is also prioritizing subscription plans for Gemini, aiming to balance monetization with user experience.
Google announced at its Cloud Next conference that AI Overviews, which uses AI to summarize Google Search results, is now coming to Gmail for Workspace users. The feature allows users to ask natural language questions and receive concise answers pulled from multiple emails without opening each one. It will be available to business, enterprise, and education customers, having previously been limited to consumers with Google AI Pro and Ultra subscriptions.
