TV rights holders are frustrated by Fifa's lack of clarity on the duration of the World Cup final's half-time show, impacting advertising sales. The show, featuring Madonna, Shakira, and BTS, could extend the interval significantly beyond the standard 15 minutes.
Amazon Prime's debut NBA playoff broadcast was plagued by technical issues and a lack of engaging content, contrasting sharply with traditional linear TV coverage. The move to streaming fragments the viewing experience and raises access concerns.
Madonna, Shakira, and BTS will co-headline the first-ever World Cup final half-time show in New Jersey on July 19, curated by Chris Martin to support the Fifa Global Citizen Education Fund.
Madonna, Shakira, and BTS will co-headline the first-ever World Cup half-time show at the 2026 final in New Jersey on July 19, with Shakira also releasing the official World Cup song 'Dai Dai' featuring Burna Boy.
Madonna, Shakira, and BTS will co-headline the first-ever World Cup final half-time show in New Jersey on July 19, with Shakira releasing her World Cup song 'Dai Dai' on Thursday.
Organisers of the FIFA World Cup have announced that for the first time, this year's final in July will feature a half-time show.
