Mattel crée des jouets Toy Story interactifs, capables de parler et de bouger, pour le 5ème film. Le processus complexe allie technologie de pointe et expertise humaine pour satisfaire enfants et collectionneurs.
While both X-Men '97 and Masters of the Universe tap into childhood nostalgia, Marvel's sustained cultivation of the X-Men brand contrasts with Mattel's neglect of He-Man, leading to the former's success and the latter's box office failure.
Marvel's X-Men '97 and Mattel's Masters of the Universe capitalize on childhood nostalgia, but X-Men '97's success is attributed to sustained brand cultivation, unlike the underperforming He-Man movie.
Il film "Masters of the Universe" rilancia il franchise Mattel con un approccio visivo, narrativo e metanarrativo riuscito. Diretto da Travis Knight, il film con Nicholas Galitzine nei panni di He-Man non si prende troppo sul serio, omaggiando il brand anni '80 con umorismo e sensibilità moderna.
El escritor mexicano David Toscana, quien trabajó diez años como ingeniero en empresas como General Motors, Mattel y Coca-Cola en las maquiladoras mexicanas, ganó el Premio Alfaguara de Novela 2024 por El ejército ciego. La obra se basa en un hecho histórico de 1014 cuando el emperador bizantino Basilio II ordenó cegAR a 15.000 soldados búlgaros tras la batalla de Klyuch. El manuscrito medieval Skylitzes Matritensis, que narra este episodio, se encuentra en la Biblioteca Nacional de España en Madrid. Toscana vive entre México, Cracovia y Madrid, y afirma que la novela trata sobre la literatura como comprensión profunda, no visual.
Ex-Mattel boss behind Barbiemania pivots retailer towards more premium fashion after reopening UK storesFrom the 80s through to the early noughties it was the go-to high street store for casual hoodies and jeans, before falling out of favour. Now almost 30 years after its heyday, Gap is hoping to turn things around. Key to its comeback strategy? A pivot to more premium fashion.On Thursday the retailer will unveil a collection with the luxury fashion designer Victoria Beckham. The collaboration is the next step in the luxification of Gap being led by Richard Dickson, who joined Gap Inc as its president and chief executive from Mattel, the US toymaker, in 2023. Continue reading...
