Truecaller is publicly challenging India's telecom regulator, TRAI, over new rules for caller ID apps. The company claims the anti-spam framework, which designates specific number series for commercial calls, hinders its ability to protect consumers from unwanted calls and has eroded trust in legitimate business communications.
Telecom regulator TRAI is seeking powers under the IT Act to act against call management apps like Truecaller for wrongly tagging legitimate commercial communication numbers as spam, hindering government initiatives and businesses. The IT ministry reportedly agrees to designate TRAI as an 'authorised agency' for enforcement.
Truecaller has launched eSIM services for travelers in 29 countries, aiming to diversify revenue streams beyond advertising. The move leverages its existing user base of over 500 million to acquire new customers for the travel eSIM product, which offers plans ranging from 1 GB to 20 GB. India is notably absent due to strict regulations. This launch follows recent job cuts and disappointing Q1 2026 financial results, with net sales dropping 27% and ad revenues declining 44%.
Truecaller's ad revenue declined by 44%, leading to the layoffs.
As growth slows, Truecaller is leaning on subscriptions, business services, and new features to sustain momentum beyond India.
