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NBA Eyes Deeper India Footprint Beyond Broadcasts
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Sport·5 sa önceKI-Zusammenfassung

NBA Eyes Deeper India Footprint Beyond Broadcasts

NBA executives Sunny Malik and Rajah Chaudhry discussed the league's long-term vision for India, focusing on expanding experiences like BUDX NBA House, building basketball culture through lifestyle elements, and overcoming challenges like time zones and evolving fan habits. They emphasized a holistic strategy involving digital platforms, community engagement, and grassroots participation to grow the sport.

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