lee won-jin

Samsung reshuffle signals shift beyond hardware as China rivalry intensifies

Samsung Electronics’ surprise leadership reshuffle in its TV division points to a strategic pivot away from a hardware-led model, analysts have said, as intensifying competition from Chinese rivals pushes the company to rethink how it generates revenue beyond television sales. The South Korean tech giant on Monday appointed Lee Won-jin, former head of its global marketing office, to lead the visual display business. Samsung said Lee was “expected to spearhead business turnarounds and identify...