Shopping startup Phia, co-founded by Phoebe Gates and Sophia Kianni, faces new allegations that it intentionally used cookie stuffing to generate affiliate commissions, contradicting earlier claims that the practice was an accidental bug.
AI-powered shopping plugin Phia, co-founded by Phoebe Gates and Sophia Kianni, is accused of cookie stuffing to claim affiliate sales it didn't drive. Investigations by Ben Edelman, Bloomberg, and Capital One Shopping found instances of fake clicks and misattributed commissions. Phia claims it was a bug.
Shopping startup Phia, co-founded by Phoebe Gates and Sophia Kianni, faces accusations of "cookie stuffing" to falsely claim sales commissions. This led to its suspension from Impact.com, with a Bloomberg investigation detailing how Phia allegedly overrode other affiliate codes during checkout.
