In Entwicklung
Sport·15.6.2026KI-Zusammenfassung
India's Sports Viewership Shifts to Multi-Platform Ecosystem
India's sports viewership is rapidly shifting to multi-platform, with major events like the FIFA World Cup and IPL drawing massive audiences across TV, digital, and social media. Connected TV is growing fast, while traditional pay TV declines, indicating a significant change in viewing habits with digital and regional languages playing a larger role.
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