Business·26.4.2026KI-Zusammenfassung How Ube Became the Latest Viral Food Trend Sweeping Coffee Shops and Restaurants
Ube, the purple yam native to the Philippines, has surged into mainstream food and beverage culture over the past year, with major coffee chains including Starbucks and Peet's launching ube-themed drinks. The ingredient, long served at Filipino restaurants in London and the U.S., has seen a 230% increase in menu offerings across U.S. restaurants since 2021, now appearing at 95 chains. Exports from the Philippines reached $3.2 million in 2025, with the U.S. accounting for half. However, Filipino farmers face climate-related supply challenges as production declines.