Colorado Governor Jared Polis vetoed a bill that would have banned companies from using surveillance pricing for wages and consumer goods, citing it as overly broad. Consumer advocates expressed disappointment, while business groups supported the veto.
JetBlue is facing a proposed class action lawsuit filed in Brooklyn federal court alleging the airline uses customers' personal data and trackers to dynamically set ticket prices, potentially violating federal anti-wiretapping law and New York state consumer protection laws. The lawsuit followed an April 18 X post where a passenger complained about a $230 ticket increase, to which JetBlue incorrectly suggested clearing cache and cookies. Two Democratic lawmakers have also requested information from JetBlue about whether it uses personal data to set prices.
