unoriginal content

Meta Expands 'Unoriginal Content' Rules to Photos on Instagram

Meta is expanding its policy against 'unoriginal' content beyond video to photos and carousels on Instagram, requiring accounts to post content they wholly created or materially edited to be eligible for recommendations. The rules target aggregator accounts that repost viral content without adding value, with violators facing reduced reach even though their content remains visible. The policy creates tension with the 'clipping' economy where accounts earn money by cutting and reposting others' content.