Bharti Airtel rebrands 'Priority Postpaid' to 'Postpaid Fast Lane'

Bharti Airtel has renamed its "Priority postpaid plan" to "Postpaid Fast Lane". The company continues to offer enhanced network service to its postpaid users. Airtel states the new plan has received a satisfying response. The company has no plans to withdraw the offering. Postpaid users with 5G-capable devices will receive superior network experience.

Mumbai: After facing backlash, Bharti Airtel has rebranded its offering wherein it gives priority or exceptional service to postpaid users. The company has changed the "Priority postpaid plan" to "Postpaid Fast Lane" in a bid to allay regulatory scrutiny, experts said.

However, despite the change in name, the company continues to offer differentiated service to postpaid users and has refused to withdraw the plan, saying it has received a satisfying response to the launch of the new plan.

"There is no question of withdrawal of our new postpaid plan," an Airtel spokesperson said.

The company added its postpaid users continue to remain on a slice. "So, every user who chooses our postpaid plan and has a 5G-capable device gets an enhanced service," Airtel said.

The company had launched the new service last month, which it claimed would offer superior and more consistent network experience to postpaid users by leveraging network slicing technology offered by standalone 5G architecture which the company is currently rolling out across India.