China Becomes Norway's Second-Largest Global Salmon Export Market
En resumen
- China has become Norway's second-largest global salmon export market this year.
- From January to May, Norway exported 52,446 tons of salmon to China, a 55% increase year-on-year, with export value reaching 4.76 billion NOK, up 48%.
Resumen generado por IA
Por qué importa
China has become Norway's second-largest global salmon export market this year, with significant year-on-year growth in both volume and value. This growth is driven by strong demand for high-quality, raw-consumption salmon, particularly from households.
中新网上海6月3日电 (记者 陈静)挪威海产局方面3日在沪披露，今年至今，中国已成为挪威三文鱼的全球第二大出口市场。据悉，今年1月至5月，挪威对华出口三文鱼52446吨，同比增长55%；出口额达到47.6亿挪威克朗，同比增长48%。
当前，大西洋三文鱼在中国市场呈现强劲的增长势头，高品质三文鱼受到众多中国家庭的青睐。数据显示，2026年1月至4月，中国大西洋三文鱼整鱼进口量达到68764吨，同比增长54%；其中，主要用于生食的冰鲜三文鱼整鱼进口量占进口总量的86.5%，同比增长47%。这反映出中国市场对高品质生食三文鱼的旺盛需求。
据悉，家庭消费成为中国三文鱼市场的重要增长动力。挪威海产局的调研显示，目前中国的家庭消费已占中国大西洋三文鱼消费场景的60%。随着冷链物流和分销网络持续发展，三文鱼消费正在从一线城市向更广阔的下沉市场加速渗透。
3日，挪威海产局宣布加码中国市场投入，将携手全国30个零售伙伴，覆盖近180个城市的约750家门店，向消费者全方位呈现挪威三文鱼的品质与原产地价值。相关项目也将在数字端进一步加大投入力度，深度联动多个生活及社交平台，以触达更多的消费群体。
“中国是挪威三文鱼最具活力与前景的市场之一，我们充满信心与期待。”挪威海产局中国总监毕思明期待与中国合作伙伴携手，进一步拓展挪威海产在中国市场的发展空间。(完)
Qué observar
Perspectiva de IA — posibilidades, no hechos
Continued growth in Norwegian salmon exports to China.
Muy probable · Medio plazo
Expansion of salmon consumption into lower-tier cities in China.
Probable · Medio plazo
Preguntas abiertas
- What specific digital platforms will be used for increased investment?
- What are the specific promotional activities planned for the 750 retail stores?
- What is the projected growth rate for the next year?
