DJI and Insta360 Dominate Global Smart Camera Market, Overtaking GoPro
En resumen
- DJI and Insta360, two Chinese brands, now control nearly 90% of the global smart camera market, pushing aside US-based GoPro.
- Shipments reached 4.14 million units in Q1, with sales up 20% year-on-year.
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Por qué importa
The global smart camera market is experiencing significant growth, driven by demand for portable imaging gadgets. Chinese brands DJI and Insta360 have emerged as dominant players.
Growing demand for pocket-sized imaging gadgets has allowed DJI and Insta360 to tighten their grip on the global smart camera market, with the two Chinese brands accounting for nearly 90 per cent of total shipments as they squeeze out US pioneer GoPro.
Worldwide shipments of handheld smart cameras – defined by IDC as consumer-grade portable devices with onboard computing, stabilisation, and 2K-or-higher resolution – reached 4.14 million units in the first quarter, according to the market consultancy.
Sales in the quarter rose 20 per cent year on year to more than 10.5 billion yuan (US$1.46 billion), IDC said.
The sector spans gear ranging from action cameras like GoPro’s Hero series to pocket gimbals like DJI’s Pocket line and panoramic shooters like Insta360’s X series.
Driven by this diverse consumer demand, global annual shipments were forecast to surpass 40 million units by 2030, representing a compound annual growth rate of nearly 18 per cent over the next five years, IDC said.
Global consumer preferences are overwhelmingly leaning towards the two Chinese brands, which held a combined 87 per cent market share in the first quarter.
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Global annual shipments to surpass 40 million units by 2030.
Muy probable · En años
Preguntas abiertas
- Will GoPro regain market share?
- What are future innovation trends?
- What is the impact on other competitors?
