Filipino Food Brand Sheentaro Explores Indian Market Potential
En resumen
- Filipino food company Sheentaro, a Dry Tech Manufacturing brand, is exploring the Indian market via the Indusfood expo, targeting its large, vegetarian population.
- This reflects a wider trend of Southeast Asian nations diversifying partnerships towards India amidst US-China competition for regional influence.
Resumen generado por IA
Por qué importa
Dry Tech Manufacturing's Sheentaro brand previously found positive reception at the China-Asean Expo in Nanning and is now testing the Indian market, which has a larger population and many vegetarians. Southeast Asian nations are increasingly looking to India as an alternative market, arms supplier, and technology partner.
The question Dry Tech Manufacturing wanted to answer was simple: could the simple Filipino food it sells under its Sheentaro brand tantalise the taste buds of the world’s most populous country?
“That’s the main reason why we decided to sign up on short notice,” she said of the Indusfood expo, held in Greater Noida at the start of this year.
“With India having a bigger population than China … and a lot of them are vegetarian, we thought they’d be more open to those types of food ingredients.”
Sheentaro’s products were previously showcased at the China-Asean Expo in Nanning and Cordero said the reception was so positive that “when this opportunity in India came about, we said ‘let’s try it again’”.
Southeast Asian nations are increasingly looking to India as an alternative market, arms supplier and technology partner as China and the US vie for regional influence.
Preguntas abiertas
- What was the reception at the Indusfood expo?
- What specific Sheentaro products were showcased?
- What are the next steps for Sheentaro in India?
