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Five Guys to Open First Beijing Store Amid US Fast Food Expansion in China
En resumen
- American burger chain Five Guys is set to open its first Beijing store next month, following a trend of US fast-food brands expanding in China to counter domestic market saturation.
- Other chains like Wendy's and Popeyes are also increasing their presence, leveraging franchising models to mitigate risks in the competitive Chinese market.
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American burger chain Five Guys is set to open its first Beijing store next month, following a trend of US fast-food brands expanding in China to counter domestic market saturation. Other chains like Wendy's and Popeyes are also increasing their presence, leveraging franchising models to mitigate risks in the competitive Chinese market.
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This article was originally published by SCMP Economy.
