KPMG launches AI dashboard to boost smarter, frequent use by US employees

KPMG has introduced a new dashboard for its employees in the US to track how often they use AI. According to a report by Business Insider, the dashboard is being used in KPMG’s advisory division, which has around 10,000 employees. The tool allows workers to compare their AI usage with set targets and their peers. The company, as per the report, hopes this will encourage more “frequent and sophisticated” use of AI tools across teams. The report said the dashboard shows how often employees use AI tools during their workdays. It also compares their usage with a target goal and with others in their team. KPMG said the tool was introduced late last year as part of its efforts to increase AI adoption across the company. “Our data shows regular AI users produce higher-quality work, feel less stressed, and spend more time on strategic work,” a company spokesperson told BI. “These benefits help people progress faster in their careers. They can also better serve our clients who are going through their own transformation programs. ” The firm added that more than 90% of its US employees are already using AI tools every week.

KPMG’s push for deeper AI adoption

KPMG is encouraging employees not just to use AI, but to use it more effectively. The company said it is now focusing on making AI usage more advanced rather than just increasing basic adoption. “We are well past simple adoption,” the spokesperson said as cited by the BI report. “We are focusing on encouraging people to use our many powerful AI platforms and tools in more frequent and sophisticated ways.” The firm uses several AI tools, including internal platforms as well as external tools like Microsoft 365 Copilot.

KPMG employees raise concerns

However, the report said some employees believe the dashboard may not fully reflect actual AI usage. Two employees told Business Insider that the system can be easy to manipulate. One employee said, “You can just run a prompt — that would be your AI usage for the day,” adding that some users could automate prompts to increase their usage numbers. The report also noted that certain tools used by developers may not be tracked by the dashboard. KPMG not the only firm tracking employee’s AI usage KPMG is not the only company using such tools. The report said several firms are now tracking AI usage to measure its impact. For example, companies like JPMorgan, Disney, and Amazon are also using dashboards to monitor how often employees use AI and how it affects their work. KPMG said the dashboard is part of a wider plan that includes training and incentives. The company has launched programs like the “AI Spark Innovation Awards,” which offer rewards to employees who show creative use of AI. It has also worked with the University of Texas at Austin to study how employees can use AI more effectively. “Our research with UT-Austin shows that the people who get the most value out of AI did not have the most technical knowledge or simply used AI for basic tasks,” the spokesperson said. “Instead, they treated AI like a true partner, iterating and guiding AI through more complex work or thinking.”

Poll

What do you think is the most significant benefit of using AI in work?

Higher quality work Less stress More time for strategic tasks

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