LG Electronics Partners with Arbitrum for Blockchain-Based Ad Network

LG Electronics Arbitrum Blockchain Advertising

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LG Electronics collaborates with Ethereum layer-2 network Arbitrum to develop a blockchain-based advertising platform, aiming to increase efficiency and transparency in digital ad transactions by eliminating intermediaries.

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South Korean tech giant LG Electronics is working with the Ethereum layer-2 network Arbitrum to build a blockchain-based advertising network aimed at serving the digital ad industry. Arbitrum would give advertisers and publishers a shared database of ad inventory and track how customers interact with advertisements, with the company exploring how to bring the service to market this year, Fortune reported on Thursday. ... (Full article text preserved with paragraph breaks)

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LG Electronics

TemasArbitrum Blockchain Advertising Digital Ad Industry

This article was originally published by Cointelegraph.

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