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Business·13/6/2026Resumen IA
Sharp Shifts AQUOS Smartphone Strategy to Mid-to-High Price Range
Sharp plans to shift its AQUOS smartphone lineup towards mid-to-high price segments, aiming for 70% of shipments to be "AQUOS sense" or higher models by FY2026, up from 40% in FY2025. This strategy is driven by rising memory and storage costs, which disproportionately affect lower-margin entry-level models like the "AQUOS wish" series.
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