Jaecoo 7

Chinese Car Maker Chery's Jaecoo 7 Tops UK Sales as Chinese Brands Accelerate European Market Entry

Chery's Jaecoo 7 became the UK's best-selling car in March, with 10,064 units sold, marking a significant milestone in Chinese automotive manufacturers' aggressive European expansion. The partly state-owned Chinese company, founded in 1997, has a cost advantage of around $8,000 per vehicle compared to European rivals, with materials costs 40% higher and labor costs four times higher in Europe. While the EU imposed 20.7% tariffs on Chinese electric cars, it notably excluded hybrids, allowing PHEVs to flood the market – with 75% of Chery's UK sales being plug-in hybrids.