
Ford Pivots EV Strategy Amid Losses, Focuses on Low-Cost Models and Hybrids
Ford is overhauling its electric vehicle strategy, discontinuing models like the F-150 Lightning and taking significant financial writedowns. The company is now pivoting to focus on hybrids and a new family of low-cost EVs, including a $30,000 midsize truck by 2027, alongside leadership changes in its EV and software teams.
















