Matthieu Blazy

Chanel Sees "Blazymania" as Matthieu Blazy's Designs Drive Store Traffic

Chanel is experiencing "blazymania" as Matthieu Blazy's designs for Fall-Winter 2026-2027 create queues outside stores, including Galeries Lafayette in Paris. The brand's ready-to-wear and leather goods, not sold online, are driving high-spending clients to physical locations, boosting sales following a period of growth.