Microsoft is testing an ad-supported cloud gaming option for Xbox Insiders, allowing them to stream select owned games for free with a one-hour limit. This initiative aims to offer more affordable play options amidst recent price hikes for consoles and Game Pass, and follows job cuts and studio divestments to improve Xbox's profitability.
Amazon integrates Luna cloud gaming into Prime Video, targeting casual players. Microsoft's Xbox will test an ad-supported streaming model for affordable access. Both tech giants aim to expand cloud gaming, addressing past latency and ad reception.
HBO Max is offering up to 40% off its yearly streaming plans until July 15, 2026. Discounts apply to ad-supported, Standard, and Premium tiers, making annual subscriptions significantly cheaper than monthly payments.
Plex is launching new social features like Discussions and Lists to foster community and improve content discovery, aiming to rival platforms like Reddit and Letterboxd. The update also includes a Match Score and Alerts, alongside a significant price hike for its Lifetime Plex Pass.
Netflix's ad-supported tier now boasts over 250 million monthly active users, a significant jump from 94 million in 2025. The company plans to expand this offering to 15 additional countries next year.
삼성전자는 SM엔터테인먼트와 협력하여 삼성 TV 플러스에서 '월간 SM 콘서트'를 선보인다. 매주 토요일 오후 7시에 공개되는 이 콘서트는 한국을 포함한 5개국에서 시청 가능하며, 첫 공연은 NCT 위시의 앙코르 콘서트다.
