
UK Launches First Official #BookTok Bestseller List as Social Media Reshapes Reading Habits
The UK has launched its first official #BookTok bestseller list, compiled by Media Control and NielsenIQ BookData. The inaugural top 20 is entirely female authors, with Irish writer Chloe Walsh appearing most frequently. BookTok's 77 million posts now influence 11 million UK book sales in 2025 (6% of total), reshaping how younger readers discover books through social media recommendations rather than traditional bestseller charts.
