Hong Kong's annual Cinema Day attracted a record 201,000 moviegoers across 52 cinemas offering HK$30 (US$3.83) tickets for 1,694 screenings, marking a 3.2% increase from 2025. The event achieved an 81% average occupancy rate, down 2 percentage points from last year, with shopping centres and restaurants also participating in promotions to boost the city's economy.
Hong Kong residents queued from as early as 10.30am at Star Cinema in Tseung Kwan O to purchase HK$30 (US$4) tickets for Cinema Day, with normal prices at HK$100. Housewives and stay-at-home mothers were among first-time buyers, with many hoping for more family discounts, particularly for Children's Day. Children are drawn to The Super Mario Galaxy Movie.
Hong Kong residents including housewives, stay-at-home mothers and couples rushed to theatres on Wednesday to secure HK$30 (US$4) tickets for Cinema Day, a significant discount from the standard HK$100 ticket price. Customers queued from as early as 10.30am at Star Cinema in Tseung Kwan O, with many calling for more family-friendly discounts, particularly during occasions like Children's Day.
