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city firms

Estable4 noticias2 fuentesÚltima actualización: 23.04.2026
Temas relacionadosretail investmentsavingscgi squirrelinvestment associationcapital marketsfcasavvychancellor rachel reeves

Últimas noticias

UK Launches £50m Campaign Featuring CGI Squirrel 'Savvy' to Encourage Investing
En desarrollo
Business·23.04.2026Resumen IA

UK Launches £50m Campaign Featuring CGI Squirrel 'Savvy' to Encourage Investing

The UK government has launched a £50m retail investment campaign featuring an animated CGI squirrel named Savvy to encourage the nation's cautious savers to move cash into financial markets. Backed by 20 City firms including Barclays, Aviva and Robinhood UK, the 3-5 year campaign targets seven million adults holding over £10,000 in cash savings, who the Investment Association say are losing out as cash erodes in real terms.

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Guardian Business
UK Launches £50m Campaign Featuring CGI Squirrel to Encourage Stock Market Investing
En desarrollo
Business·23.04.2026Resumen IA

UK Launches £50m Campaign Featuring CGI Squirrel to Encourage Stock Market Investing

The UK government has launched a £50m retail investment campaign featuring an animated red squirrel named 'Savvy' to encourage the nation's cautious savers to move money from cash into stock market investments. The three-to-five-year campaign, backed by 20 City firms including Barclays, Aviva and Schroders, aims to target the seven million UK adults holding over £10,000 in cash savings, amid concerns that risk-averse behaviour is stymying UK economic growth.

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Guardian UK
Yes, retail investment needs a boost – but the squirrel looks too tame | Nils Pratley
NOTICIA
22.04.2026

Yes, retail investment needs a boost – but the squirrel looks too tame | Nils Pratley

Ambition behind investing campaign is laudable, yet cutting stamp duty on share purchases, for example, would be much more savvyCity firms bank on ‘savvy’ ad campaign to push Brits towards investingRed squirrel characters have a history in the public information game. Older UK readers may recall Tufty, who taught children about road safety in the 1970s. His chum, Willy Weasel, regularly got knocked down by passing cars but clever Tufty always remembered to look both ways.Now comes Savvy Squirrel, who, with backing from the chancellor and a multi-year lump of advertising spend from the financial services industry, will try “to drive a step-change in how investing is understood, discussed and adopted”, as the blurb puts it. In translation: don’t squirrel everything away in a boring cash Isa but try taking an investment risk or two if you value your long-term financial health. Continue reading...

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Guardian Business
UK launches £50m 'Savvy the Squirrel' campaign to lure savers into markets
NOTICIA
22.04.2026Resumen IA

UK launches £50m 'Savvy the Squirrel' campaign to lure savers into markets

The UK government has launched a £50m advertising campaign featuring an animated CGI squirrel named 'Savvy' to encourage the nation's cautious savers to move their money from cash into financial markets. Backed by 20 major City firms including Barclays, Aviva and Schroders, the three-to-five-year campaign targets the seven million UK adults holding over £10,000 in cash savings, who campaigners say are losing out due to inflation. The Investment Association warns that £10,000 in a cash ISA a decade ago would be worth £8,400 today versus £19,700 in a global equity fund.

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Guardian Business