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Base App Transferred to Cobie as Jesse Pollak Admits Social Crypto Strategy Failed
Coinbase executive Jesse Pollak transferred the Base consumer app to trader Cobie, admitting his 2024-2025 strategy for onchain social growth "disintegrated completely." Pollak now focuses on building Base into "the blockchain for global finance," while Cobie takes charge of Coinbase's trading products amidst fierce competition and a volatile crypto market.
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