Hainan Province's exhibition stand at the China New Cultural and Creative Products Fair in Beijing achieved the highest sales volume among regional booths and second overall, driven by demand for agarwood products, traditional crafts, and modern items incorporating cultural heritage.
Traditional Chinese Medicine (TCM) cultural and creative products, such as herbal sachets and medicinal fragrance bracelets, are gaining popularity among young people in China. This trend reflects TCM's adaptation to modern lifestyles, meeting demands for health, wellness, and cultural experiences.
Chinese cultural and creative products are evolving from mere decorative items to lifestyle companions and global bestsellers. Blending traditional culture with modern IPs and technology, these products are entering daily life, offering spiritual comfort, and empowering various scenarios, as seen at the 2026 China New Cultural and Creative Market.
