Coca-Cola has increased prices in India due to severe disruptions in the Strait of Hormuz, a key supply route for aluminum cans and raw materials, following the collapse of an interim truce in the Iran conflict.
Diet Coke is facing severe stock-outs in major Indian cities due to an aluminium can shortage exacerbated by Middle East supply chain disruptions. Beverage companies are struggling to meet surging demand for sugar-free drinks during the peak summer season.
Diet Coke is rapidly disappearing from stores across Mumbai, Bengaluru, Pune and Delhi-NCR due to a severe shortage of aluminium cans triggered by supply disruptions from the Iran war. The sugar-free drink, which is almost entirely sold in cans unlike other aerated drinks, has seen demand double over the past year. Beverage companies are importing cans from UAE, Sri Lanka and Southeast Asia at 25-30% higher costs, with some manufacturing units operating at just one-fourth capacity.
