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Adidas vs. Nike: The World Cup Marketing Battle
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Business·1 g önceResumen IA

Adidas vs. Nike: The World Cup Marketing Battle

As the World Cup approaches, Adidas and Nike are locked in a fierce marketing battle. Adidas appears to be making a stronger early impression, particularly in New York, with immersive store experiences and city-wide branding, while Nike focuses on its home country's NBA success. Early YouTube view counts favor Nike, but on-the-ground activations and cultural integration suggest Adidas is gaining traction.

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BBC Sport