Allbirds, formerly known for its sustainable footwear, has rebranded as Smartbird and sold its shoe business to focus entirely on artificial intelligence infrastructure. Nadia Carlsten, an AI industry veteran, is the new CEO. The company aims to provide enterprise-grade AI computing clusters, backed by expanded financing.
The Open Network plans to rebrand its Toncoin (TON) token to Gram (GRAM), its original name from the 2018 white paper. The change, driven by Telegram founder Pavel Durov, aims to revive the token and support a Web3 "super app" within Telegram. The transition is expected to take three weeks, with 80% of TON currently pledged in favor of the rebrand.
Ukrainian soda brand 'Zhyvchyk' faces scandal over rebranding, accused of using a Russian army font. The font designer is from Ufa, Russia. The manufacturer promises a re-rebranding.
L'Atalanta ha presentato un nuovo logo societario, un rebranding che segna un ritorno al design circolare utilizzato tra il 1981 e il 1993. La novità coincide con il secondo anniversario della vittoria dell'Europa League.
Microsoft is reportedly considering a rebranding of its Xbox division. The Verge Daily reported on the potential change, which could signify a shift in strategy for the gaming brand.
Illva Saronno Holding cambia nome in Disaronno Group, con un nuovo logo ispirato alla famiglia Reina. Il gruppo ha registrato ricavi di 370 milioni di euro nel 2025 (+3%), con il 70% generato all'estero. La riorganizzazione unisce le divisioni sotto marchi corporate come Disaronno International per gli spiriti, Disaronno Ingredients per i gelati e Duca Wines per i vini.
This week it's the Champions League semi-final second legs with teams battling to reach the 34th final of the competition since its rebranding in 1992-93. But can you name every single finalist from 1993 to 2025?
VTuber Filian has vanished from all online platforms, including YouTube, Twitch, and TikTok, on May 1, 2026. This sudden content wipe, following a five-month absence, has sparked fan speculation about a potential rebranding, hiatus, or even a connection to past controversies regarding model rights. With no official statement, her devoted fanbase, known as 'Snackers,' awaits an explanation.
Xbox leadership (Matt & Asha) publishes strategic memo marking 25 years of Xbox, acknowledging player frustrations with infrequent feature drops, weak PC presence, pricing challenges, and fragmented experiences. The company rebrands from Microsoft Gaming back to Xbox, adopts daily active players as new north star, and outlines four strategic priorities: hardware, content, experience, and services. The memo addresses industry shifts including mobile-first audiences, subscription models, and global competition, positioning Xbox to become a global platform connecting players and creators everywhere.
Xbox CEO Asha Sharma held an all-hands meeting revealing plans to rebrand Microsoft Gaming back to Xbox and reevaluate the company's approach to exclusive games and windowed releases. While no firm commitment has been made, the strategy could see future first-party titles like Forza Horizon 6 exclusive to Xbox and PC for a set period before arriving on PlayStation. Xbox's new focus is daily active players, with priorities across hardware, content, experiences, and services.
