sponsors

Estable59 noticias18 fuentesÚltima actualización: hace 3 días

Temas relacionadosWorld Cup sponsorship Fifa sportswashing football climate change fossil fuels consumerism

Últimas noticias

Portugal Faces Major Commercial Crisis Post-Ronaldo, Marketing Expert Warns

Portugal's Football Federation (FPF) faces a significant commercial and visibility crisis once Cristiano Ronaldo retires from international football, a marketing expert warns. The FPF risks losing millions in revenue and global attention if it fails to prepare for life after its greatest-ever player, who has been the driving force behind its commercial success for over two decades.

Times of India

3 min de lectura

BCCI Raises Reserve Prices for Cricket Title and Associate Sponsorship Rights

En desarrollo

Business·hace 4 díasResumen IA

BCCI Raises Reserve Prices for Cricket Title and Associate Sponsorship Rights

The BCCI has significantly increased the reserve prices for its title and associate sponsorship rights, inviting new bids for cycles extending to March 2028. Title sponsorship is now ₹4.9 crore per match, up over 15%, while associate rights are ₹95 lakh per match, aiming to maximize revenue despite market concerns about bilateral cricket viability.

Economic Times

2 min de lectura

AgiBot and Innolight IPOs in Hong Kong, Sponsor Appointments Noted

En desarrollo

Business·hace 5 díasResumen IA

AgiBot and Innolight IPOs in Hong Kong, Sponsor Appointments Noted

AgiBot had eyed a Hong Kong listing this year, targeting a HK$40-50 billion valuation, with CICC and Morgan Stanley as potential joint sponsors. Separately, Innolight's IPO, aiming to raise US$8 billion, attracted over 30 cornerstone investors for a July 30 debut, potentially the city's biggest listing in seven years.

SCMP Tech

1 min de lectura

Le Tour de France, un événement ultra-populaire pour les sponsors

NOTICIA

hace 5 díasResumen IA

Le Tour de France, un événement ultra-populaire pour les sponsors

Le Tour de France attire des millions de téléspectateurs et de spectateurs, offrant une visibilité exceptionnelle aux sponsors. Des marques comme Senseo, Krys, Groupama, E. Leclerc et Continental témoignent de gains significatifs en notoriété et en ventes, justifiant leurs investissements malgré des défis de quantification directe.

Le Figaro Économie

4 min de lectura

What Andy Burnham's Premiership Could Mean for British Horse Racing

En desarrollo

Deportes·hace 5 díasResumen IA

What Andy Burnham's Premiership Could Mean for British Horse Racing

Andy Burnham's new premiership could significantly impact British horse racing, particularly concerning gambling regulations. While Culture Secretary Lisa Nandy remains, her stance on affordability checks is firm. Burnham's past support for stricter gambling controls, including potential sponsorship bans, poses a long-term threat to racing's revenue.

Dana White: Power Slap could be as big as UFC, has more sponsors than UFC in 10 years

UFC President Dana White believes Power Slap could rival UFC's popularity, citing astronomical social media numbers and rapid sponsor acquisition. He highlighted its global reach and the appeal of its brutal entertainment format, while also discussing his new boxing venture, Zuffa Boxing, and efforts to improve fighter pay.

Fifa World Cup 2026: A Geopolitically Charged Economic Juggernaut

The Fifa World Cup 2026 concludes, revealing its immense geopolitical and economic influence as a global event. Billions were spent, contributing an estimated $40.9bn to global GDP, with the US accounting for nearly half, despite mixed long-term economic benefits for host nations.

Guardian Business

5 min de lectura

Messi and Yamal's Shared History Revealed Ahead of World Cup Final

En desarrollo

Deportes·19/7/2026Resumen IA

Messi and Yamal's Shared History Revealed Ahead of World Cup Final

Lionel Messi and Lamine Yamal are set to meet in Sunday's World Cup final, revealing a shared history. A 2007 photo shoot by Barcelona and Unicef captured Messi cradling infant Yamal, a "miracle of destiny" according to the photographer.

SCMP Sport

1 min de lectura

Amnesty Report Details Abuse of Filipino Domestic Workers in Saudi Arabia

En desarrollo

Mundo·13/7/2026Resumen IA

Amnesty Report Details Abuse of Filipino Domestic Workers in Saudi Arabia

Amnesty International's report, based on interviews with 19 Filipino women, details consistent patterns of abuse including excessive working hours, restricted movement, confinement, and sexual violence against domestic staff in Saudi Arabia. The findings mirror previous research on Kenyan workers, indicating widespread issues across nationalities.

SCMP Economy

BTS's Arirang Tour: A Spectacle of Art, Commerce, and Fan Devotion

En desarrollo

Cultura·7/7/2026Resumen IA

BTS's Arirang Tour: A Spectacle of Art, Commerce, and Fan Devotion

BTS's "Arirang" tour in London showcased the K-pop group's immense global success, blending artistic performance with commercial elements. The spectacle, featuring pyro and fan engagement, highlighted the band's connection with their fervent "Army" fanbase, despite potential cynical interpretations of the operation.

Guardian International

3 min de lectura

Putin claims battlefield gains, blames 'Western sponsors' amid war

En desarrollo

Mundo·7/7/2026Resumen IA

Putin claims battlefield gains, blames 'Western sponsors' amid war

Russian President Vladimir Putin discussed Ukraine's "Western sponsors" with his chief general, claiming battlefield successes and a shift in the war's narrative. Analysts suggest this is propaganda to justify prolonged conflict and potential mobilization, framing it as a war against NATO.

Al Jazeera

4 min de lectura

DOL Proposes New PERM Process Rules for Green Card Sponsorships

En desarrollo

Política·6/7/2026Resumen IA

DOL Proposes New PERM Process Rules for Green Card Sponsorships

The US Department of Labor (DOL) is proposing to overhaul the PERM process, which employers use to sponsor foreign workers for Green Cards. The changes aim to increase scrutiny on employers, modernize the process with technology, and ensure priority for US workers.

TOI World

3 min de lectura

Port Arthur, Texas: A Community Suffocated by Oil Refineries and Neglect

En desarrollo

Environment·4/7/2026Resumen IA

Port Arthur, Texas: A Community Suffocated by Oil Refineries and Neglect

Port Arthur, Texas, a low-income community, suffers from severe health issues and economic hardship due to the presence of major oil refineries, including Motiva, owned by Saudi Aramco. Residents face high rates of cancer, asthma, and heart disease, with significant environmental pollution and economic disinvestment.

Greens and Pocock Back Inquiry into Fossil Fuel 'Petro-Grooming' of Children

The Greens and David Pocock support a parliamentary inquiry into fossil fuel industry's influence in schools and sports via sponsorships, as exposed by Comms Declare's report highlighting 260+ programs potentially 'petro-grooming' children.

The Streisand Effect: How FIFA's Brand Protection Backfired at the World Cup

FIFA's attempts to prevent non-sponsors like Levi's, Heinz, and Beats from gaining visibility at the World Cup have inadvertently amplified their presence, illustrating the Streisand Effect and the ongoing battle against ambush marketing.

BBC Sport

3 min de lectura

How Fossil Fuel Companies Use Sportswashing to Delay Climate Action

En desarrollo

Política·22/6/2026Resumen IA

How Fossil Fuel Companies Use Sportswashing to Delay Climate Action

Fossil fuel companies like Aramco are increasingly using sports sponsorships, particularly in football, as a form of "sportswashing." This strategy aims to embed fossil fuels as a "necessary evil" to justify delaying climate action, despite widespread understanding of the climate crisis.

Guardian Sport

3 min de lectura

Climate Activists Plan Protests Against FIFA's Aramco Sponsorship

En desarrollo

Política·21/6/2026Resumen IA

Climate Activists Plan Protests Against FIFA's Aramco Sponsorship

Climate activists are organizing protests across the US on Sunday targeting FIFA's sponsorship deal with Saudi oil giant Aramco. The demonstrations aim to pressure FIFA to drop the partnership, highlighting concerns about "sportswashing" and rising global temperatures.

Politico EU

1 min de lectura

FIFA's Strict Sponsorship Rules: Tape as a Marketing Tool

En desarrollo

Business·20/6/2026Resumen IA

FIFA's Strict Sponsorship Rules: Tape as a Marketing Tool

FIFA's stringent rules to protect its sponsors' exclusive rights at the World Cup lead to creative marketing tactics, including the use of tape to cover non-sponsor logos, turning a restriction into an attention-grabbing strategy.

الشرق الأوسط

7 min de lectura

Climate Activists Urge FIFA to Sever Ties with Oil and Gas Sponsors

En desarrollo

Política·19/6/2026Resumen IA

Climate Activists Urge FIFA to Sever Ties with Oil and Gas Sponsors

Climate activists, including athletes, are calling on FIFA and other sports organizations to end partnerships with the oil and gas industry, targeting Saudi Aramco as the exclusive energy sponsor for the World Cup. Protests are planned at multiple World Cup stadiums and sports arenas.

Guardian Business

4 min de lectura

Messi, Mbappé, and Haaland Shine in World Cup Action

En desarrollo

Deportes·17/6/2026Resumen IA

Messi, Mbappé, and Haaland Shine in World Cup Action

Lionel Messi, Kylian Mbappé, and Erling Haaland delivered standout performances in recent World Cup matches. Messi scored a hat-trick, Mbappé set a new national scoring record for France, and Haaland netted two goals in his GWC debut.

Guardian Sport

5 min de lectura

Protesters to Target Hyundai Over World Cup Sponsorship and Business Dealings

En desarrollo

Mundo·17/6/2026Resumen IA

Protesters to Target Hyundai Over World Cup Sponsorship and Business Dealings

Protesters will target Hyundai at a World Cup rally in Guadalajara, criticizing its business ties with mining company Ternium, accused of environmental damage and links to activist disappearances. The rally coincides with a Mexico-South Korea game.

Guardian International

3 min de lectura

Japanese Companies Withdraw from World Cup Sponsorships Amid B2B Shift and Weak Yen

En desarrollo

Business·16/6/2026Resumen IA

Japanese Companies Withdraw from World Cup Sponsorships Amid B2B Shift and Weak Yen

Japanese companies, once major World Cup sponsors, have disappeared from the event due to a shift to B2B business and the burden of the weak yen. Their absence has been filled by companies from the Middle East, South Korea, and China.

Deportes·16/6/2026Resumen IA

Infantino Plans to Attend Two World Cup Games Daily Despite Vast Distances

Fifa president Gianni Infantino aims to attend two World Cup games daily, utilizing a private jet provided by Qatar Airways. This ambitious schedule spans the US, Canada, and Mexico, covering vast distances and multiple time zones, a stark contrast to the more compact 2022 Qatar World Cup.

Hamburger Bahnhof: Kunst ist kein Luxus, sondern essenziell

Das Berliner Museum Hamburger Bahnhof präsentiert seine Sammlung "Tausendmal Berlin" und beleuchtet die Herausforderungen des Kunstkaufs. Trotz begrenzter Eigenmittel wird die Sammlung durch Schenkungen und private Förderungen erweitert, um zukünftigen Generationen Kunst und Fragen zu hinterlassen.

Die Welt

5 min de lectura