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Woolworths 'Marketing Magic' Misled Customers on Prices, ACCC Tells Court
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Business·21.04.2026Resumen IA

Woolworths 'Marketing Magic' Misled Customers on Prices, ACCC Tells Court

Woolworths misled customers through its 'Prices Dropped' promotion by temporarily inflating product prices before offering 'discounts', the ACCC alleged in federal court in Sydney. The consumer regulator claims 266 products between September 2021 and May 2023 used 'was/is' pricing tactics to create illusory discounts, with the final discounted price often higher than the original long-term price.

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