A24's AI Partnership with DeepMind Sparks Controversy Among Fans
L'essentiel
A24's $75 million research partnership with Google's DeepMind sparks backlash among fans, who see it as contradictory to the studio's edgy, anti-mainstream brand, amid concerns over AI's impact on cinema.
Résumé généré par IA
Backrooms, the recent horror movie mega-hit, is a film replete with ideas about repetition and degradation. Its central theme—the horror of a world that seems to be mindlessly, monstrously, ripping off our own—was regarded in some circles as a critique of generative AI. The idea has clearly struck a nerve. Recently passing $300 million at the global box office, Backrooms has become the biggest hit yet for its buzzy boutique producer and distributor, the New York company A24. On the back of this box office coup, it’s a bit funny that A24 would recently announce a $75 million research partnership with DeepMind, Google’s in-house artificial intelligence lab. [...] (Full article content preserved as per instructions)
