Amazon Expands Price Tracking Tool as California AG Files Price Fixing Lawsuit
Retail giant's price history feature now shows year-long data in US, UK, and India, coinciding with Prime Day weeks away
L'essentiel
- Amazon has expanded its built-in price tracking feature to show price changes over the past year, available in the US, UK, and India.
- The expansion comes as California Attorney General Rob Bonta filed a price fixing lawsuit against Amazon, accusing the retail giant of bullying vendors to raise prices at competing retailers ahead of Prime Day.
Résumé généré par IA
Pourquoi c'est important
Amazon initially rolled out its built-in price tracker in 2024, allowing users to view prices across 30 and 90 days. The feature expansion to one year comes just weeks before Prime Day, Amazon's major annual sales event. Third-party tools like CamelCamelCamel and Keepa have long offered more comprehensive price history tracking.
Amazon has expanded its built-in price tracking feature to show how much a product's price has changed over the past year. The feature is now available in the US, UK, and India.
To use the feature, open the Amazon app and select the "Price history" button next to the item's price, or ask Amazon's AI assistant Rufus. The company initially rolled out the built-in tracker in 2024, but users could only view an item's price across 30 and 90 days until now.
The expansion comes just weeks ahead of Amazon's annual Prime Day event, which California Attorney General Rob Bonta mentioned in his "price fixing" lawsuit against the retail giant. In the lawsuit, Bonta accuses Amazon of pushing other companies to raise the price of their products at other retailers in the days leading up to its annual deals event.
Bonta also claims Amazon "bullied vendors to hike up the price of their products sold at other shops, or secured the removal of these products altogether."
Users can also use third-party tools like CamelCamelCamel and Keepa to check product price history on the site.
À surveiller
Perspective IA — des possibilités, pas des certitudes
California AG lawsuit will proceed to discovery phase
Probable · En quelques mois
Amazon will expand price tracking to more countries
Probable · En quelques mois
Questions ouvertes
- What specific evidence does the California AG have to support price fixing allegations?
- How will Amazon respond to the lawsuit?
- Will other states or federal regulators take similar action?
