CJ Cheiljedang Signs MOU with Vietnam's Bach Hoa Xanh to Expand Korean Food Products
South Korean food company aims to diversify portfolio beyond frozen foods to include shelf-stable and processed meat products
L'essentiel
- CJ Cheiljedang Corp. has signed a memorandum of understanding with Vietnamese supermarket chain Bach Hoa Xanh to expand its Korean food product offerings through the retailer's network.
- The partnership aims to diversify beyond frozen and chilled foods to include shelf-stable products and processed meat.
- The company has recorded average annual sales growth of around 40 percent in Vietnam over the past four years.
Résumé généré par IA
Pourquoi c'est important
CJ Cheiljedang is a major South Korean food company known for its Bibigo brand of dumplings and various Korean food products. The company has been expanding its presence in Southeast Asia, with Vietnam representing a key growth market.
SEOUL, April 27 (Yonhap) -- CJ Cheiljedang Corp. said Monday it has signed a memorandum of understanding (MOU) with Vietnamese supermarket chain Bach Hoa Xanh to strengthen their business partnership and expand its presence in Southeast Asia. Under the MOU signed last week, the South Korean food company will broaden the supply of Korean food products, including processed items, through Bach Hoa Xanh's retail network, the company said in a press release. The partnership aims to diversify CJ Cheiljedang's product portfolio in Vietnam beyond its current focus on frozen and chilled foods to include shelf-stable products and processed meat offerings, it said. The company currently supplies a range of Korean food products to the Vietnamese retailer, including Bibigo dumplings, kimchi -- a traditional fermented cabbage dish —- and dried seaweed, known as "gim" in Korean. CJ Cheiljedang said its Vietnam operations have recorded average annual sales growth of around 40 percent over the past four years.
Questions ouvertes
- What specific products will be added to the portfolio
- What is the financial scale of the partnership
- How many Bach Hoa Xanh stores will carry the expanded product line
