Economic Times15.05.2026BusinessIndia
D2C Brands Face Squeeze as Input Costs Rise, Demand Shrinks
L'essentiel
D2C brands in India face challenges due to rising input costs (up to 30% for some materials) and projected 5-6% drop in consumer spending, forcing price hikes (up to 10%) or cost absorption, impacting discretionary spending and average order values.
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D2C brands in India face challenges due to rising input costs (up to 30% for some materials) and projected 5-6% drop in consumer spending, forcing price hikes (up to 10%) or cost absorption, impacting discretionary spending and average order values.
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This article was originally published by Economic Times.
