Ferrari Unveils Luce EV, Co-Designed with Jony Ive and Marc Newson

After months of teasers, Ferrari is offering the first full view of its Luce electric vehicle. The Luce is notable not just for being Ferrari’s first EV, but for being designed in collaboration with Jony Ive and Mark Newson at their collective LoveFrom. It’s also going to be Ferrari’s second four-door car and its first five-seat one.

We already knew Ive and Newson were working on the Luce’s interiors, which were shown off earlier this year. Now Ferrari says LoveFrom was allowed to “define the design direction of the project from the outset,” inside and out.

Tim Stevens reporting for Engadget offers a few firsthand impressions of the car, which he describes as feeling more like an SUV than a traditional sports car. He wasn’t able to try out fully functioning interior controls or get a test drive, but he notes that with four motors and 1,035 horsepower, it ought to be set up for success. He did offer praise for the car’s sound, which apparently picks up and amplifies vibrations from the rear motors instead of being fully synthesized like many EVs. And he mentions that while there’s no US price set, it will start at €550,000 in Italy, making it the most expensive Ferrari yet.