Google Enhances Ad Transparency with Generative AI Disclosures
L'essentiel
- Google's My Ad Center now features 'How this ad was made' info for ads using generative AI.
- Disclosures will appear automatically for Google's AI tools and can be opted into by brands using other AI, with regional labeling requirements.
Résumé généré par IA
Pourquoi c'est important
Google is implementing new features to provide greater transparency regarding the use of generative artificial intelligence in advertisements.
Google is adding more tools for transparency around generative AI use in advertisements. The My Ad Center panel now has a section with 'How this ad was made' information. It will be accessible on ads globally on Google's Search, YouTube and Discover properties.
When Google's own extensive AI tools are used to create or edit an ad, the disclosure will be added automatically to the panel. If other tools are used, the My Ad Center will have a control for brands to note that generative AI was used, although Google's language makes it sound like this is an opt-in action rather than a required one. In some regions, depending on local requirements, having the toggle on might mean a label about AI use appears on the ad.
Questions ouvertes
- Will brands universally adopt the opt-in for non-Google AI tools?
- How will regional AI disclosure requirements be enforced?
