Articles liés
Building Brand Authority: Beyond Reach to Trusted Engagement
Building brand authority now requires trusted platforms and meaningful engagement, not just reach. The Economic Times offers a solution through "Partner With Us," enabling brands to build presence via editorial collaborations and content-led storytelling.
Swiggy's Rail Food Delivery Sees Threefold Growth, Expands to 180+ Cities
Swiggy's Food on Train service achieved threefold year-on-year growth in Q1 FY27, expanding to over 180 cities. The service saw a surge in multi-station orders and attracted new users in smaller towns, with rotis and summer beverages being popular choices.
Virat Kohli Relaunches Lifestyle Brand One8 with Agilitas Sports
Virat Kohli has relaunched his lifestyle brand One8 with Agilitas Sports, aiming to overcome past challenges of celebrity-backed brands. Agilitas brings operational expertise and manufacturing capabilities, focusing on rapid product development and efficient distribution. Success hinges on consumer repeat purchases within the first year.
Tata Motors Passenger Vehicles Aims for 10x Growth, 20% Market Share by FY30
Tata Motors Passenger Vehicles (TMPV) plans a tenfold volume increase, aiming for over 1.2 million vehicles and a 20% market share by FY30, up from 14.2%. Investments in AI and product pipelines, alongside Jaguar Land Rover collaboration, are key to this ambitious growth strategy.
India's Credit Card Market Shows Growth but Lacks Full Potential
India's credit card market has grown significantly, yet only 1 in 4 credit-active consumers holds one. Despite improving delinquency, penetration remains low compared to global peers, and credit cards contribute less to formal credit expansion. Usage is also challenged by competition from UPI and personal loans.
SIP vs. Recurring Deposit: Comparing Monthly Investments for Higher Returns
A comparison of monthly investments of Rs 20,000 in mutual fund SIPs versus bank and post office Recurring Deposits (RDs) over five years. SIPs offer potential for higher, albeit variable, returns (Rs 13.96 lakh to Rs 16.22 lakh), while RDs provide predictable outcomes (India Post RD: Rs 14.27 lakh, SBI RD: Rs 14.40 lakh).